Wild Fern Montessori School Privacy Policy
Last Updated: 10.21.2025
Wild Fern Montessori School (“Wild Fern”) is committed to maintaining the confidentiality, integrity, and security of your personal information. This Privacy Policy (“Policy”) explains how we collect, use, and protect your information when you visit our website located at www.wildfernmont.org and use our services, including participation in school communications such as SMS text messages.
Please read this Policy carefully before using our website or submitting any personal information. By using our website and services, you consent to the data practices described below. We may update this Policy from time to time by posting a revised version on our website. Your continued use of our site after changes are posted constitutes acceptance of those changes.
Text Messaging and Consent
Wild Fern Montessori School may collect your mobile phone number through online forms located at https://www.wildfernmont.org/admissions and https://www.wildfernmont.org/contact for the purpose of sending important school-related text messages. These messages may include updates regarding admissions, enrollment, tuition, appointment confirmations, or weather-related school closures.
By providing your mobile phone number and submitting any form on our website, you consent to receive SMS messages from Wild Fern Montessori School. Message and data rates may apply. You may opt out at any time by replying STOP to any text message or by emailing [email protected].
We do not sell, rent, or share mobile phone numbers or text message consent information with third parties for marketing purposes. Text messaging consent applies only to communications from Wild Fern Montessori School.
The Information We Collect
Personally Identifiable Information (PII) refers to any information that can identify an individual, including but not limited to name, address, email address, or phone number. Wild Fern may request PII when you register to use our website, submit an inquiry, or complete a form. If you do not want your PII collected, please do not submit it to us.
Non-Personally Identifiable Information (Non-PII) includes data that cannot be used to identify you directly, such as browser type, operating system, date and time of visit, pages accessed, and referral websites. We use this information to analyze trends and improve user experience.
How We Collect Information
Website Usage: We track visitor data to maintain service quality, improve features, and ensure website functionality.
Cookies: We may use cookies to enhance your browsing experience. You may disable cookies in your browser, though some site functions may be affected.
Log Files: When you visit our website, servers automatically record information such as IP address, browser type, and timestamps.
Links: We may track links clicked within our site to understand user preferences.
Web Forms: When you complete an online form, we collect data such as name, address, email, and phone number to help us respond to your inquiry.
Email Submissions: We may retain emails you send to us for record-keeping and to respond to your requests.
Other Data: We may collect non-public personal information provided by you on applications, contracts, or other documents submitted to Wild Fern.
Children’s Information
Our website and services are not directed toward children under the age of 13, and we do not knowingly collect information from them. If you believe your child has provided information without your consent, please contact us immediately at [email protected].
How We Use Information
We use collected information to:
- Communicate with you regarding admissions, enrollment, and school activities.
- Respond to inquiries and provide requested information.
- Improve our services and website functionality.
- Send important updates, including via SMS (if you have opted in).
We do not sell or provide your personal information to mailing list vendors or solicitors. We may disclose limited information to other educational or service institutions only when necessary to provide school services and only with your consent or as required by law.
Data Sharing and Security
We restrict access to your personal information to authorized personnel who need it to perform their duties. All employees and service providers handling your data are bound by confidentiality agreements.
Your information may be stored electronically, and while we take commercially reasonable measures to protect it, no method of transmission or storage is 100% secure. Therefore, we cannot guarantee absolute security.
Your Rights and State Privacy Notices
Wild Fern complies with applicable state privacy laws, including those of California, Vermont, Nevada, Colorado, Connecticut, Virginia, and Utah. Depending on your residency, you may have rights to access, correct, delete, or restrict processing of your personal data.
If you wish to exercise these rights, please email [email protected]. We will verify your identity before processing your request and respond within the timeframe required by law.
We do not sell personal data or use it for targeted advertising. We may share anonymized, aggregated usage data with vendors to improve our website and services.
Safeguarding Your Information
We limit employee access to information to only those who have a legitimate business need to know. All records containing non-public personal information are maintained securely. We encrypt sensitive data transmitted through our website and regularly review security measures.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Wild Fern Montessori School
Email: [email protected]
Website: https://www.wildfernmont.org

7511 Brook Road
Richmond, Virginia 23227
804.299.9162
[email protected]
Admin Hours
Mon thru Fri
9am-4pm
Program Hours
Mon thru Fri
8am-5pm
© Wild Fern Montessori School. 2025. All Rights Reserved.